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Press Release

SOURCE: Broderbund Properties LLC


Broderbund Enters Hot CD-Burning Category - Signs Exclusive Publishing Agreement With NTI

NOVATO, Calif., Sept. 20 /PRNewswire/ -- Broderbund, a leading publisher of rich media software, today announced that it has signed an agreement to publish the award winning NTI CD-Maker, a CD-Burning product produced by NewTech Infosystems, Inc., (NTI) a leading software developer for CD-R/RW recording devices. Under the terms of the agreement, Broderbund will be the exclusive distributor of the product through retail and school channels worldwide with certain OEM distribution rights.

NTI CD-Maker has been acclaimed for enabling reliable, fast and easy CD burning. Its two-step interface walks users through powerful and unique features. It's a versatile program that meets the CD recording needs of both novices and professionals.

According to Eric Winkler, vice president of marketing at Broderbund, the tremendous fit between Broderbund's market leading rich media and productivity software, such as The Print Shop and Family Tree Maker and NTI CD-Maker, enable the company to offer a blend of synergistic solutions to retailers, new customers and its 40 million users worldwide.

"We are very excited about our partnership with NTI and feel our substantial strengths in marketing and distribution combined with NTI's clearly superior technology will enable Broderbund to dominate this high-growth category," said Winkler.

"As CD burning software becomes mainstream, users are demanding easier and more reliable features that are found in our CD-Maker product,'' said David Yao, chief operating officer of NTI. ``Broderbund's track record of leadership in the consumer software channels will enable us to bring our best-in-class product to the mass market."

The agreement with NTI follows last week's announcement that Broderbund is expanding its focus beyond its current market leading brands to include new high-growth markets such as rich media segments, including photo and video editing, digital music and utilities.

NTI CD-Maker will ship in the U.S. through retail and other channels in the fourth quarter of 2001.

About Broderbund

Broderbund has become synonymous with innovative technology and high quality software, and is a leading publisher of productivity products worldwide. Its brands, including The Print Shop, PrintMaster, Family Tree Maker and Dragon Naturally Speaking, are category leaders. Broderbund's flagship brand, The Print Shop, has sold more than 17 million units since its introduction in 1984. The company has more than 40 million customers in homes, businesses and schools worldwide.

Broderbund operates expressit.com, the company's award-winning website, which is visited by more than one million people every month. It offers greetings, photo albums, more than one million graphics and other products and services.

Broderbund LLC is owned by an affiliate of Gores Technology Group, a privately held international acquisition and management firm that pursues an aggressive strategy of acquiring promising high-technology organizations and managing them for growth and profitability.

More information about Broderbund and its products or Gores Technology Group can be found at www.broderbund.com or www.gores.com.

About NTI

NewTech Infosystems (NTI) is a leading developer of powerful, feature-rich, easy-to-use software for CD-R/RW recording devices. It has delivered complete recording and backup solutions since its inception in 1993. The NTI family of products includes NTI CD-Maker, Backup NOW!, DriveBackup!, FileCD and Dragon Burn! All NTI products are available in multi-lingual versions, and are distributed through OEM, retail and volume end-user licensing channels. For more information, visit www.ntius.com.

NOTE: Broderbund and the Broderbund logo are trademarks of Broderbund Properties LLC. All other trademarks are the property of their respective owners.

CONTACT: Farnoush Deylamian, +1-415-382-2610, or [email protected] , for Broderbund Properties LLC.

SOURCE: Broderbund Properties LLC

 
 
 
 
 
 
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